Yoga Website Redesign

• Key information (schedule, classes, pricing) was missing, leading to many calls and messages, which wasted time.
• Classes were not full: a lack of visibility and difficulty attracting new students.
• No clear visual identity: the site didn’t reflect the teacher’s personality or energy.

Adults looking for a traditional, gentle, and caring yoga practice with a human-centered approach.

I managed all steps of the project:

• Research: discussions with the client, competitor analysis.
• Content: site structure redesign, copywriting, and gathering testimonials.
• Design: visual identity (typography, colors, imagery) and mockups.
• Development: Webflow integration and responsive design.
• Testing & Launch.

• The existing site was very limited: everything had to be rebuilt (content, structure, identity).
• Branding created from scratch.
• Freelance project done independently, with regular check-ins with the client.

• Modern, clear, and responsive site aligned with the client’s identity and energy.
• Significant increase in contact form submissions and class bookings.
• Improved visibility and acquisition of new students.
• The client gained credibility and saved time: with clear information online, she received far fewer repetitive calls.

This project taught me that:

• Truly understanding a client’s personality and energy is key to designing a site that feels authentic.
• User testimonials are powerful for building trust and convincing new users.
• Even a “simple” website redesign can have a direct, measurable impact on a client’s daily work and success.